aBOUT uS

Creating Better measurement for strategic communications
As an independent data-driven organisation, we are positioned to effectively and credibly report on marketing and communications performance as we do not rely on the outcomes to show our value. We build our models on data and attributes that are entirely objective in order to create a reliable algorithm for performance tracking.  This leads to a transparent, unbiased, and, above all, accurate process for measuring the success of any and all campaigns or activities.Whether the data comes from a focus group, a poll, social and traditional media analysis or web-based metrics – we use analytics to synthesise findings that really matter.  We look at the data to understand ‘what happened?’, figuring out the story behind the data, then use our contextual knowledge and relationship with your team to establish meaningful ‘so what?’ findings for the long-term strategic plan.

Kristin Philbin

Managing Director
Whether the data comes from a focus group, a poll, social and traditional media analysis or web-based metrics – we use analytics to synthesise findings that really matter. We first look at the data to understand ‘what happened?’, figuring out the story behind the data. We then use contextual knowledge and relationship with your team to establish meaningful ‘so what?’ findings for the long-term strategic plan.
Highly intelligent and personable individual with exceptional levels of knowledge in marketing, social media, social analytics and measuring ROI.

The Crew

 A Leadership TEam you can rely on
We are bringing together a team of seasoned professionals in market intelligence, research, data analytics and strategy in order to provide our clients with an unparalleled service that fits your business needs. Matt Reynolds, MD of Vitreous World, helps drive business development, partnerships and day-to-day strategy whereas Tim Baker and Jon Darby, Non-Executive Directors, are tasked to help guide the overall strategy and performance of Vitreous Analytics.

Contact US


Vitreous Analytics

London, SW14 8JP


+44 (0) 778 4670556

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