Whether the data comes from a focus group, a poll, social and traditional media analysis or web-based metrics – we use analytics to synthesise findings that really matter. We first look at the data to understand ‘what happened?’, figuring out the story behind the data. We then use contextual knowledge and relationship with your team to establish meaningful ‘so what?’ findings for the long-term strategic plan.


As an independent, we are positioned to effectively and credibly report on communications performance as we do not rely on the outcomes to show value. We build our models on data and attributes that are entirely objective in order to create a reliable algorithm for performance tracking. This leads to a transparent, unbiased, and above all accurate process for measuring the success of any and all campaigns or activities.

Strategic Workshops and Planning

Understand and fully map the objectives behind specific activities when there is need to define and support a measurement strategy and create a new way of working.

Measurement Program development

Build out a series of templates that allow for quick and consistent reporting based on measurable KPIs for the team to ensure ongoing performance tracking including training, management and ongoing optimisation.

Bespoke Analytics
and rePorting

From simple format reporting for quick updates on set KPIs including trends, volume and coverage to monthly and quarterly analysis on campaign activity, ongoing communications and social media coverage.

Perception Analysis
and Research

More in-depth perceptions and themes analysis across your industry with a plan to include deeper social analysis, primary research (quantitative and qualitative research) and thematic analysis.

Moving easily between sales, client services and even training, approaching each with a pragmatism and depth of knowledge that makes clients and prospects alike feel in safe hands.
Head of Analytics, Multinational Investment Bank


We have worked with a variety of clients from technology to public affairs. Our measurement projects include communications campaigns, ongoing reputation and perception analysis for brands as well as bespoke workshops for agencies and clients.

Our Team

We have created a senior leadership team with combined expertise in analytics, measurement, reporting, research and strategy in order to provide our clients the highest level of service and unmatched performance.

Kristin Philbin

Managing Director




I cannot articulate how important and it is to have Kristin in any team. Her vast knowledge and incredulous selflessness and kindness enables highly progressive team play (Where she shines as an outstanding member.) Her creative solutions based approach and analytical reasoning and insights enable considerable advantages for all our clients. A huge asset and a great pleasure to work with.

Client & Agency PARTNERSHIPS

Our goal is to be the virtual analytics and measurement team that works seamlessly with both our clients and agency partners to deliver innovative and impactful work. We want you to get the most out of your data every day.

Contact US

Vitreous Analytics

London, SW14 8JP

+44 (0) 778 4670556

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